Marketing Planning

Even the most basic marketing plan will assist SME's outline the most vital elements of their business, which will then help them make more informed marketing decisions for their business and the future. In turn this will help provide a better return on any future investment, whether it is in machinery, people or advertising.

Strengths Weaknesses Opportunities Threats
Strategies Promotion Media Planning  

"You have done an excellent job, helping us structure our services, re-define who we
are selling to and helping make our business proposition look more attractive to our customers
...working with you has been invaluable and consider it a real investment in our future"

A marketing plan is often neglected by business owners as they are too busy dealing with their day-to-day operations. Profitable businesses which have achieved success through day-to-day decisions by the owner will also benefit from a plan. It will help their staff and stakeholders understand their business, their market and their strategies in a clear and defined way. It helps the owner stand back from their business and re-think it from the outside with the added resource of our 30 years marketing experience.

Although not a substitute for a full plan, a basic marketing plan can be prepared quickly, it gives business owners a structured marketing to-do list and gives all stakeholders a snapshot of the company including their current position in their market and a future marketing strategy. This plan can be a springboard for a more comprehensive marketing plan in the future.

For more information on our marketing planning service call 01474 533077 and ask for Peter Scutts.

Useful information can be found on our Marketing Resources page.

We also provide specific Emarketing Services.