SEO Website Monitoring and Reporting

Monitoring website visitors should be a regular part of your marketing activity. Even a simple report will quickly reveal if the search engines are pulling in the visitors and which key search phrases are working. Are your visitors returning? Are your referring websites generating traffic? Are your paid-for links a good investment? What pages are most popular and are they generating enquiries?

Keywords effectiveness
Check ROI for Paid-for links
Search engine performance
Check visitor relevance
Visitor loyalty
Identify landing pages

Geographic breakdown

"It replaces 'gut feeling' with hard hitting facts that enables you to be
more effective on the internet."

Find out what pages visitors are landing on, how long they are staying and how many pages they are looking at. Identify quickly if your visitors are 'relevant'. Find all this out and more when you monitor your website. It is essential to know what equity has been accumulated and also have something to compare the new one to.

Just some of the type of Reports available
Dashboard - Overview of visitors including site usage, visitors, page view and traffic sources
Visits for all visitors - Shows number of visits on daily basis
Content by title - Shows Pages viewed in order of popularity
All traffic sources - Shows the source of your visitors ie directories, other websites, search
Top landing pages - Shows what pages are pulling in the search engines
Keyword - Shows keywords visitors are using to find your website
Keywords by search engine - Shows what keywords are working in a particular search engine

Top Marketing Tips

Marketing your company website on the internet

Become a spokesperson - Become an industry spokesperson by writing articles for the media that potential customers will read. Ensure you include your website address within the article.