The first thing we need to do is understand your requirements. Answers to the following questions will establish the basis of the brief for your production:
1. The target audience
2. The objectives
3. What do you want them to get out of it?
4. The key messages
5. Style if known (e.g. presenter, documentary, interview)
6. What you want the viewer to get out of it
7. Where and how it will be viewed
8. The length of the video
10. Budget (if known)
From this we can work out a creative solution with imaginative ideas to grab your audience’s attention within any given budget.
We usually require a pre-production meeting and locations visit with the key decision maker. We will work together and plan out the basis of the script and storyboard. Setting up equipment can take some time and the locations visit will identify the best equipment, including lighting and sound for each location and the approximate time to allow.
The script and storyboard are the backbone of the video and will give an insight into the final production. This will usually outline the dialogue, running times, actors, props, lighting, graphics, text on screen, locations and any other special requirements against each scene.
We will always strive to make every shot the best possible – there is nothing worse than compromising on a shot for the sake of convenience.
Don’t be afraid to speak your mind on the day of the shoot – we actively encourage you to speak up and become engaged in the project – it’s more rewarding and usually fun! For example, if you feel something isn’t correct from a PR, safety or technical reason beyond what we could reasonably be expected to know, tell us. For these reasons we will always recommend that someone from your organisation be with us during all filming.
After filming the first stage is to produce a rough cut of the video. Logos, title screens, intro/outro, photos and music may be added as outlined in the script/storyboard.
Once we have finished the rough cut we will arrange a meeting to go through the video. We can make basic amendments on screen while you sit with us, or on more complex changes we will arrange another meeting to review the footage, or send you another version via email.
Once the final cut has been produced then you should expect to pay for further amendments, unless there is an error on our part. This means getting all comments and feedback onboard from your organisation after viewing the rough cut. We can arrange to put a rough cut version of the video in a password protected area online if people cannot make it to the meeting but want to have an input, however all amends should come in one briefing, or email, so there are no conflicts.
Contact us today for an informal chat about your next video project.01474 533077