Microsites

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Our microsites are the ideal low cost solution for start ups or to support more focused email marketing campaigns – From only £995+VAT.

A Microsite is a self-contained website that can have a separate domain name, designed to focus on specific customer needs. For example a Hi-Fi manufacturer may have introduced a new product to their range and wishes their main advertising to be focused on it. A Microsite could work well in this instance, keeping the visitor focused on the product they first viewed and not confusing them with other products in the range. They are usually keyword rich with the goal for search engines to rank them highly on returned page results.

Most pay-per-click campaigns tend to focus on an individual product or service with a tailored message and therefore a microsite could be an important marketing tool to help you achieve your objective.

The benefits of a Microsite are:

  • The have a focused route to enquiry or sale
  • They are ideal to optimise for search engines with one site dedicated to one product/service
  • They can make a product/service more memorable by having their own domain name.
  • They maximise your opportunity when email marketing or advertising
  • They maximise your opportunity using pay-per-click campaigns
  • They can focus customers minds on one product or service
  • They are a perfect low-cost experimental tool
  • They can generate new visitors via search engine visitors by optimising for a specific product, event or service

The effectiveness of the microsite can be measured using Google Analytics.

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