8 Key ingredients of integrated marketing

It’s easy to get distracted and send out a variety of mixed messages when we are all continually being bombarded with new media. However, follow this formula below and it will help you refocus on integrating your marketing to maximise the impact of your campaign and marketing efforts.

  1. Know your target audience
  2. Create a strategy
  3. Pick your marketing channels
  4. Have a consistent look/design
  5. Create consistent content that can be adapted to suit different media
  6. Ensure your message has a common target/goal
  7. Make sure everyone is working in harmony
  8. Monitor your coupons/sign ups/conversions/effectiveness/ROI

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