High Profile had the pleasure of working on this project over the past couple of months with John Tate from the Gravesend Airport Heritage Project. The final display plays a part in helping commemorate 100 years of the RAF and the part they played at Gravesend Airport during World War II. The event took part at Cascades Leisure Centre, Gravesend on Saturday 2nd June 2018.

Our aim was to give people who knew nothing about the existence of Gravesend airport, a basic knowledge of what was on the Riverview Park estate before it was built.

Unveiling of the two commissioned benches which listing the squadrons who operated from RAF Gravesend

The main map was a focal piece and one that presented a major challenge. We had to plot as accurately as possible where the original airport and buildings were sited in relation to today. And for that we used 3 main references: Plans from the original airport site; old aerial photographs from the era and old OS maps. These were overlaid on a satellite image and by using key markers that we know exist today, the key sites where drawn. These include runways, airport perimeters, buildings and other key references. This is the most accurate representation produced to date of where everything stood in relation to Riverview Park and the fields to the East where Cascades now stands. If you are a resident of Riverview Park, it must amazing to know that your garden could have been sited on the runway where Spitfires once took off 75 years ago!

This project presented a real challenge, an enjoyable challenge and one that we couldn’t have contemplated without the help of John Tate, our local expert on the Airport who provided the material and content as well as an immense amount of dedication to the project. Thanks goes also to KCC and Councillor Alan Ridgers, for without their support this project would not have happened.

If you find thiis topic of interest and would like to know more, then there are references to a website and a Facebook page where you can find more information.

Website: www.gahp.org.uk

Facebook page: www.facebook.com/groups/RAFGravesend/

 

Our office will be closed from midday Friday 22nd December until 9am on Tuesday 2nd January 2018.

We wish you all a very merry Christmas and a happy New Year.

See you in 2018!

This week we had Alex join us for work experience. He was given the task of producing a tourism website promoting the highlights of Gravesend and the best places to visit in the town and the area.

Here is what Alex made of his week with us.

For the week that I have spent at High Profile I have learned how to create and build a website (while starting out with no knowledge of building a website). I have gone out around the town photographing attractions to add to my website, then describe them. . I have learned skills that I never would have such as: adding news feeds, gallery’s and taking photos then uploading them to my website. I’ve had a lot of fun this week the team were very welcoming and I was not afraid to ask questions

Alex building the website.

You can visit the website he made by going here – http://www.hpl-server.co.uk/graveshamtourism/

 

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Traffic-boost-web

 

Mobile phone users

By having a responsive or mobile version of your website, Google will now rank your website higher. Mobiles can now account for up to half of the visitors to your website.

 

Email signatures

Most companies send out emails on a regular basis. Creating an email signature that includes a promotional message and link it to the relevant page on your website for that particular product or service. You’ll be surprised how many additional visits over a monthly period you will get – Test different messages and offers.

 

Email marketing

Start an email marketing campaign using a good on-line email marketing tool to keep in regular contact with your customers and potential customers. Deliver information that will actively help them. Link the email through to your website and monitor the results.

 

Web videos

Uploading website videos to YouTube and back-link to your website with keywords/phrases will increase the quality of links coming into your website and therefore will help to improve your position in related searches.

 

Social media

Explore the use of online social media websites such as Facebook and Twitter. For some businesses this can be a good way of communicating latest news and events with customers. Send additional visitors to your website via tweets geared to products, services useful information or industry articles. Events and news can easily be populated quickly. Charities, clubs and pubs targeting local people are among the groups benefiting from using this type of media.

 

Google Places

Add your website to Google places business listing. These often appear at the top of search results when towns or counties are used in the search term. You can register your business and website at: places.google.com/business

 

Make every page a landing page

Search engines crawl websites, but more importantly index pages. These are the pages that are returned on any given search. Search engines use ‘metatags’ as one of the criteria when deciding the placements on any given search. Therefore, to make the most of your presence, ensure every page on your website has title, keyword and description tags that relate to the content of that particular page.

 

Title tag is king

Your title tag is probably the single most important element to get right for optimum search engine result placement. Give each page within your website a unique title tag and include the keyword/phrase within the tag. Make it 6-12 words in length. This title tag can be seen at the very top of the browser window of each page. Alternatively, go to view/page source in your browser menu and you will see your page title tag within the code similar to the example below:
<title>Graphic design, web design, video production, photography | High Profile</title>

 

Use search engine-friendly URLs

Each page has its own unique page address known as a URL (Uniform Resource Locator). In Google’s search results these show up in green at the bottom of the description. Search engines favour pages with keywords or phrases placed within the URL. Use search engine-friendly page addressing.  If the page content is related to ‘video production’ then the URL should appear in the address window similar to this example: www.highpro.co.uk/video_production.html

 

Research your keywords/phrases

Google’s keyword tool will help you focus on the keywords and phrases that are searched most often for your product or service. Search for ‘Google keyword tool’ for more information.

 

Site map

A site map is not just to help a visitor locate pages, it also helps get page changes indexed faster by search engines. It crawls your pages directly from the site map page which you should link directly to your home page.

 

Monitor your website’s traffic

Measuring performance is crucial in developing your website. Google Analytics is an excellent website monitoring tool. It can easily be added to your existing website, delivering information to help you make informed decisions about developing and marketing your website. For more information search for Google Analytics.

 

Start a blog

A blog can be additional pages of content on your website displaying news, new product information or simply information such as this to help your customers. You may have come across this page via the search engines and found us! Once created you can inform your customer database using email marketing to send them directly to the page you wish them to view.

 

Get more visitors from mobile phone users

By having a responsive or mobile version of your website, Google will now rank your website higher. Mobiles can now account for up to half of the visitors to your website.

 

Email signatures

Most companies send out emails on a regular basis. Creating an email signature that includes a promotional message and link it to the relevant page on your website for that particular product or service. You’ll be surprised how many additional visits over a monthly period you will get – Test different messages and offers.

 

Email marketing

Start an email marketing campaign using a good on-line email marketing tool to keep in regular contact with your customers and potential customers. Deliver information that will actively help them. Link the email through to your website and monitor the results.

 

Web videos

Uploading website videos to YouTube and back-link to your website with keywords/phrases will increase the quality of links coming into your website and therefore will help to improve your position in related searches.

 

Social media

Explore the use of online social media websites such as Facebook and Twitter. For some businesses this can be a good way of communicating latest news and events with customers. Send additional visitors to your website via tweets geared to products, services useful information or industry articles. Events and news can easily be populated quickly. Charities, clubs and pubs targeting local people are among the groups benefiting from using this type of media.

 

Google Places

Add your website to Google places business listing. These often appear at the top of search results when towns or counties are used in the search term. You can register your business and website at: places.google.com/business

 

Make every page a landing page

Search engines crawl websites, but more importantly index pages. These are the pages that are returned on any given search. Search engines use ‘metatags’ as one of the criteria when deciding the placements on any given search. Therefore, to make the most of your presence, ensure every page on your website has title, keyword and description tags that relate to the content of that particular page.

 

Title tag is king

Your title tag is probably the single most important element to get right for optimum search engine result placement. Give each page within your website a unique title tag and include the keyword/phrase within the tag. Make it 6-12 words in length. This title tag can be seen at the very top of the browser window of each page. Alternatively, go to view/page source in your browser menu and you will see your page title tag within the code similar to the example below:
<title>Graphic design, web design, video production, photography | High Profile</title>

 

Use search engine-friendly URLs

Each page has its own unique page address known as a URL (Uniform Resource Locator). In Google’s search results these show up in green at the bottom of the description. Search engines favour pages with keywords or phrases placed within the URL. Use search engine-friendly page addressing.  If the page content is related to ‘video production’ then the URL should appear in the address window similar to this example: www.highpro.co.uk/video_production.html

 

Research your keywords/phrases

Google’s keyword tool will help you focus on the keywords and phrases that are searched most often for your product or service. Search for ‘Google keyword tool’ for more information.

 

Site map

A site map is not just to help a visitor locate pages, it also helps get page changes indexed faster by search engines. It crawls your pages directly from the site map page which you should link directly to your home page.

 

Monitor your website’s traffic

Measuring performance is crucial in developing your website. Google Analytics is an excellent website monitoring tool. It can easily be added to your existing website, delivering information to help you make informed decisions about developing and marketing your website. For more information search for Google Analytics.

 

Start a blog

A blog can be additional pages of content on your website displaying news, new product information or simply information such as this to help your customers. You may have come across this page via the search engines and found us! Once created you can inform your customer database using email marketing to send them directly to the page you wish them to view.

 

It’s easy to get distracted and send out a variety of mixed messages when we are all continually being bombarded with new media. However, follow this formula below and it will help you refocus on integrating your marketing to maximise the impact of your campaign and marketing efforts.

Read more

We have becoming increasingly concerned for the safety of companies who do not have their domain name registered in their own name. This usually comes to light when working on new websites, or linking emails to campaigns.

Read more

97% of consumers search for local businesses online. A search which includes a town, for example “Graphic design in Gravesend”, will deliver a listing of local businesses on the first page of search results together with a location map. These listings are free and anyone can add one for their business – even if you don’t have a website! Customers can also add reviews. For more info and to register your business go to: www.google.com/places