Mobile phone users
By having a responsive or mobile version of your website, Google will now rank your website higher. Mobiles can now account for up to half of the visitors to your website.
Most companies send out emails on a regular basis. Creating an email signature that includes a promotional message and link it to the relevant page on your website for that particular product or service. You’ll be surprised how many additional visits over a monthly period you will get – Test different messages and offers.
Start an email marketing campaign using a good on-line email marketing tool to keep in regular contact with your customers and potential customers. Deliver information that will actively help them. Link the email through to your website and monitor the results.
Uploading website videos to YouTube and back-link to your website with keywords/phrases will increase the quality of links coming into your website and therefore will help to improve your position in related searches.
Explore the use of online social media websites such as Facebook and Twitter. For some businesses this can be a good way of communicating latest news and events with customers. Send additional visitors to your website via tweets geared to products, services useful information or industry articles. Events and news can easily be populated quickly. Charities, clubs and pubs targeting local people are among the groups benefiting from using this type of media.
Add your website to Google places business listing. These often appear at the top of search results when towns or counties are used in the search term. You can register your business and website at: places.google.com/business
Make every page a landing page
Search engines crawl websites, but more importantly index pages. These are the pages that are returned on any given search. Search engines use ‘metatags’ as one of the criteria when deciding the placements on any given search. Therefore, to make the most of your presence, ensure every page on your website has title, keyword and description tags that relate to the content of that particular page.
Title tag is king
Your title tag is probably the single most important element to get right for optimum search engine result placement. Give each page within your website a unique title tag and include the keyword/phrase within the tag. Make it 6-12 words in length. This title tag can be seen at the very top of the browser window of each page. Alternatively, go to view/page source in your browser menu and you will see your page title tag within the code similar to the example below:
<title>Graphic design, web design, video production, photography | High Profile</title>
Use search engine-friendly URLs
Each page has its own unique page address known as a URL (Uniform Resource Locator). In Google’s search results these show up in green at the bottom of the description. Search engines favour pages with keywords or phrases placed within the URL. Use search engine-friendly page addressing. If the page content is related to ‘video production’ then the URL should appear in the address window similar to this example: www.highpro.co.uk/video_production.html
Research your keywords/phrases
Google’s keyword tool will help you focus on the keywords and phrases that are searched most often for your product or service. Search for ‘Google keyword tool’ for more information.
A site map is not just to help a visitor locate pages, it also helps get page changes indexed faster by search engines. It crawls your pages directly from the site map page which you should link directly to your home page.
Monitor your website’s traffic
Measuring performance is crucial in developing your website. Google Analytics is an excellent website monitoring tool. It can easily be added to your existing website, delivering information to help you make informed decisions about developing and marketing your website. For more information search for Google Analytics.
Start a blog
A blog can be additional pages of content on your website displaying news, new product information or simply information such as this to help your customers. You may have come across this page via the search engines and found us! Once created you can inform your customer database using email marketing to send them directly to the page you wish them to view.