There are various building exhibitions – some in niche markets and some for the general building industry – however in the main, most exhibitions have either ‘plateaued’ or decreased in both visitor and exhibitor numbers over the last few years.

There are many reasons for this such as venue location, the cost of stand space, personal and business costs of visiting and a lack of visitor and exhibitor incentives, to name a few.

High Profile helped Unity Media PLC with concepts, design and launch for the exhibitor campaign which addressed the needs and demands of staging a cost-effective, incentivised exhibition that will generate the exhibitor a return on investment, providing a great opportunity for the visitor to keep up-to-date on the latest news, technologies, products and information for their respective industries on a personal, face-to-face basis.
Work Included

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  • Marketing advice
  • Design concepts
  • Website
  • Media pack

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