PR

KWG

At 96 Reg Huntley is the oldest full time salesman in Britain. And he started his employment with KWG at a mere 93 years of age! Reg fever struck within hours of the article being released… TV, national newspapers, local press, trade press, lifestyle websites and radio interviews – everyone wanted a piece of Reg. It was a fun 3 weeks. Reg could not understand what all the fuss was about and went back to work as usual, serving his 300 KWG accounts across East Kent.

Project info

Features

The extent of the PR included:

  • A 16 million audience over a 3 week period
  • ITV meridian and BBC South East News
  • BBC The One Show
  • Radio Kent, Radio 5 Live and Radio 4
  • National Press
  • Trade Press
  • Local Press
  • Lifestyle Websites and Press

Client: KWG
Date: December/January 2015