Smart Marketing

Ten ways to maximise your exposure in the search engines.

1. Indexing
To maximise your exposure on the internet, make sure all of your web pages are indexed by the three major search engines, Google, Yahoo and Bing. To find out how many pages you have indexed by any search engines simply enter the following in the search bar:

2. Make every page a landing page
Search engines crawl websites, but more importantly index pages. These are the pages that are returned on any given search. Search engines use ‘metatags’ as one of the criteria when deciding the placements on any given search. Therefore, to make the most of your presence, ensure every page on your website has title, and description tags that relate to the content of that particular page.

3. Research your keywords/phrases
Google’s ‘keyword planning tool’ will help you focus on the keywords and phrases that are used when searching for your product or service. Search for ‘keyword planning tool’ for other useful planning tools.

4. Title tag is king
Your title tag is probably the single most important element to get right for optimum search engine result placement. Give each page within your website a unique title tag and include the keyword/phrase within the tag. Make it 6-12 words in length. This title tag can be seen at the very top of the browser window of each page. Alternatively, go to ‘view page source’ in your browser menu and you will see your page title tag within the code similar to the example below:
<title>Graphic design, web design, video production, photography | High Profile</title>

5. Use search engine-friendly URLs
Each page has its own unique page address known as a URL (Uniform Resource Locator). In Google’s search results these show up in green at the bottom of the description. Search engines favour pages with keywords or phrases placed within the URL. Use search engine-friendly page addressing. If the page content is related to ‘video production’ then the URL should appear in the address window similar to this example:

6. Site map
A site map is not just to help a visitor locate pages, it also helps get page changes indexed faster by search engines. It crawls your pages directly from the site map page which you should link directly to your home page.

7. Linking anchor text
Make links from keywords or phrases within your body page content to pages containing the same phrases within your website. If the content near the linked text is similar, it can add more value to the link.

8. Add fresh content
The more often you update your website and add content (news/information/updates), the more often your website will be crawled and indexed by the search engines. The more pages you have indexed, the more windows of opportunity you are creating.

9. Google maps
Add your website to Google maps business listing. These often appear at the top of search results when towns or counties are used in the search term. You can register your website at:

10. Web videos
Uploading website videos to YouTube and link to your website with keywords/phrases will increase the quality of links coming into your website and therefore will help to improve your position in related searches.

And a final note – Monitor your website’s traffic
Measuring performance is crucial in developing your website. Google Analytics is an excellent website monitoring tool. It can easily be added to your existing website, delivering information to help you make informed decisions about developing and marketing your website. For more information search ‘Google Analytics’.