When it comes to SEO, many businesses think they need a massive overhaul to see results. But the truth is, sometimes small, simple changes can deliver meaningful improvements in your search visibility.
At High Profile, we help clients strengthen their SEO foundations every day. Here are our top 5 easy fixes you can implement right now to improve your site’s rankings and user experience.
1. Optimise Title Tags & Meta Descriptions
Your title tags and meta descriptions are often the first thing a potential customer sees in Google search results.
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Keep titles unique, descriptive, and under 60 characters.
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Write meta descriptions that are compelling and under 155 characters.
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Naturally include target keywords to improve relevance and click-through rates.
👉 Quick win: Review your top 10 pages in search results and update their titles and descriptions to align with both keywords and user intent.
2. Improve Page Speed
Google prioritizes fast-loading sites—and so do your visitors. Slow pages lead to high bounce rates and lost sales.
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Compress large images.
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Use browser caching.
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Minify CSS and JavaScript files.
👉 Quick win: Run a free Google PageSpeed Insights test and follow the recommendations for your slowest pages.
3. Fix Broken Links
Nothing hurts SEO (and user trust) faster than a “404 Page Not Found.” Broken links signal to Google that your site may not be maintained.
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Audit your site with tools like Screaming Frog or Ahrefs.
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Update or remove dead links.
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Redirect old URLs to relevant, live pages.
👉 Quick win: Start by checking your homepage and top-performing blog posts for broken links—they’re often the highest traffic sources.
4. Make Content More Readable
Search engines (and humans!) love content that’s easy to consume.
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Break text into short paragraphs and bullet points.
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Use H2 and H3 headings with keywords where appropriate.
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Add images, graphics, or videos to enhance engagement.
👉 Quick win: Revisit one of your older blog posts, add subheadings, and break long walls of text into smaller sections for readability.
5. Optimize for Mobile
More than half of all web traffic comes from mobile devices, and Google uses mobile-first indexing. If your site isn’t mobile-friendly, your rankings will suffer.
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Ensure text is legible without zooming.
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Make buttons and links easy to tap.
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Test your site on multiple devices.
👉 Quick win: Use Google’s Mobile-Friendly Test to see how your site performs and fix issues immediately.
SEO doesn’t always require complicated strategies. By tackling these five easy fixes, you can quickly improve your website’s visibility, user experience, and bottom line. At High Profile, we specialise in helping businesses implement both quick wins and long-term strategies that build sustainable SEO success.
Ready to see where your site stands? Contact us today for a free SEO audit.
