With new advertising channels appearing on a weekly basis, choosing the right blend of media is key to getting the best return on your investment. We help profile your target audience and choose the right media and campaign for your product or service. A well-planned and executed advertising campaign will have far more impact than advertisements placed on an ad-hoc basis. We can advise on all levels to ensure you get the best return on your investment.
There are a 8 key elements involved in an advertising campaign:
- Appraisal of opportunity
- Defining the target audience
- Setting goals
- Setting budget
- Deciding media
- Devising a creative strategy
- Producing advertisements/production material
- Evaluating the campaign results
Our creative services team will add weight to the campaign with a creative strategy that reinforces your key messages and objectives. We can plan media and also compliment the campaign with PR, direct mail and other relevant advertising activity.