Advertising – digital & traditional
The right media mix for your product or service
Advertising Campaigns
Choosing the right media is key to getting the best return on your investment, but with new digital advertising channels appearing on a weekly basis, it can be a minefield. A well-planned and executed advertising campaign with a purpose, will have far more impact than advertisements placed on an ad-hoc basis.
Digital advertising can be highly targeted and monitored, allowing you to measure the response. Whatever your product or service, we can advise on the right mix of media to help get the best return on your investment.
Advertising media, both traditional and digital we cover:
| Google AdWords | ||
| Trade Media | Local Press | Google MyBusiness |
| Posters | Billboards | Bus Backs |
| Vehicle Livery | Signage | Radio |
Our creative services team will add weight to the campaign with a creative strategy that reinforces your key messages and objectives. For digital advertisements we can produce animated GIFs that change messages within the same window.
Advertising campaigns can be produced in isolation, however, for the best results please ask about our full marketing support services where we can integrate your campaign with PR, direct mail and other activity.
Press
Campaign planning, copywriting, design and artwork, production and monitoring
Radio
Campaign planning, advertisement scripting, recording, media liaison and booking
Social media
Campaign planning, media selection, copywriting, production and monitoring
Outdoor
Campaign planning, media selection, design and artwork, copywriting, production and monitoring
Internet marketing
Search engine optimising (SEO), pay-per click advertising, social media advertising including campaign set up and monitoring
Direct mail
Planning, list generation, copywriting, creative services, fulfilment and monitoring