4 August 2023 High Profile Ltd

KCC Free Bus Weekend Campaign Success

Digital campaign postersIn June we were commissioned to produce the graphics for a Kent County Council campaign advertising their free bus weekend. The deadlines were extremely tight, with just 4 days to produce designs and illustrations, the artwork approval process, printing, and distribution to 22 locations across Kent, Essex, Surrey and East Sussex.

The designs were used across social media advertising campaigns, bus sides, and PR. The campaign was a huge success and drew in a huge number of extra bus users.

More recently, in the last week we followed up with a second campaign for free bus travel for older and disabled bus pass holders in August.

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